Coffee #1

This brief was completed with my peer Bethany Davies. We decided to create an awareness campaign for coffee house Coffee #1 in the form of a brand refresh. We simplified their logo by taking away the image and leaving the existing text logo. The refresh colour palette was a deep green and soft taupe, which we saw on their modern website along with the font we used. We chose to use the same font and colours that feature on their website, as we wanted to make the brand feel cohesive across all brand elements. We decided to update their social media, design new merchandise along with loyalty cards and print adverts. Also writing a press release to spread awareness of the new look.