Hypothetical Brand

Brief: Create a hypothetical product identity, including: a name, branding, brand values and brand essence, USPs, brand guidelines, packaging, plus strategy and methods of advertising for a creative integrated campaign.

Mobirise

My Brand- Fleurish

To meet the brief I decided to create an online personalised florist. I chose the name Fleurish as a play on the word flourish, and the french word fleur meaning flower. I felt there was a gap in the market for my idea. The aim was to make gifting flowers personal rather than last minute.

Mobirise

Mobirise

Mobirise

Instagram Feed

I chose to use high quality royalty free images to build the Instagram feed, along with credited Pinterest photos. Any information that needs to be shared is done through story posts. As I wanted to keep the feed image driven.

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